A recent survey by M3 found that 75% of EU doctors think that their workload has become unsustainable. For pharma, this means that getting a doctor’s attention is a challenging task that shouldn’t be attempted without real, data-driven insights. Understanding the most effective ways to interact with doctors is invaluable. In the survey, 40%-45% of doctors reported that at least half of the time they spend engaging with pharmaceutical companies is online; however, with a diminished sales force and reduced marketing budgets, pharma companies are struggling to gain and maintain a high share of voice. All of this begs the question: in an unsustainably busy environment, how can pharma collate insights and develop a market-leading strategy that’s going to cut through the noise and capture a doctor’s interest?

Learn how pharma can break away from the mould and successfully engage their targeted HCP audiences in thought-provoking, engaging and successful campaigns.