Our GP Omnibus is a monthly online survey designed to deliver timely, cost-effective insight from a robust sample of 1,000 regionally representative UK GPs. It’s ideal for gathering quick-turnaround data to inform strategy, track sentiment, or test ideas – all in a controlled, compliant environment.
All respondents are currently practising UK GPs, verified against their GMC registration.
Here are just a few examples of how our clients have used the GP Omnibus to generate insight, inform strategy and create meaningful outcomes.
A pharma client measured cryotherapy adoption, informing product strategy
A national charity assessed awareness post-campaign, including a targeted regional boost in NW England.
A pharma company monitored GP rep access across four waves to inform field strategy in a specific therapy area.
A charity collected press-ready insights that were featured by national outlets including the BBC and major newspapers.
