For content to connect, it must be accurate, trusted, and built around how HCPs actually work, learn and make decisions.
At M3, we create hosted content that sparks engagement, builds confidence and influences clinical behaviour. Whether promotional or educational, every asset is grounded in behavioural insight, clinically credible and strategically designed to reach the right HCPs in the right way.
Every programme is designed for a clearly defined audience – segmented by specialty, seniority, prescribing behaviour, digital preferences and more. Using first-party M3 platform data alongside research from medeConnect, we ensure your content reaches the right clinicians with precision.
We use behavioural analytics, qualitative research and engagement data to understand how different HCP groups think and act. These insights shape content structure, message framing and delivery sequencing – making every interaction more relevant and impactful.
Through detailed persona modelling, we craft content that aligns with real-world motivations and mindsets – from cautious generalists to confident early adopters. This allows us to create structured journeys that meet doctors where they are and move them toward meaningful action.
Our in-house production team works with you to develop high-quality, localised, medically accurate content – on time, on brand and on message. Peer review and conflict of interest declarations are built into our governance process. Find out more about our content capabilities HERE
We track every interaction – from reach and dwell time, to content completion and downstream behaviour. Integration with medeConnect provides gold-standard post-campaign evaluation, helping you demonstrate clinical relevance, knowledge uplift and intent to act.
From the outset, we align every programme with your strategic objectives – whether that’s building awareness, changing perceptions or driving clinical conversations. Our reporting ensures you can track progress against predefined KPIs and refine as needed.
Through M3’s trusted platforms, you gain access to 8 million verified, engaged doctors across key specialties and markets. Whether delivered via display, email, programmatic channels, or in-platform content, we connect your hosted content to the right healthcare professionals at scale and with precision.
