M3 EU recently surveyed 400 pharma marketers in the UK, Germany, France and Switzerland, and here’s what we heard: Budgets are shrinking, targets are climbing, and compliance requirements are getting stricter. On top of that, the rise of AI and predictive analytics is transforming the playing field. AI may offer new opportunities, but it also demands fresh skills and raises further compliance considerations.

How can pharma best engage doctor audiences to ensure campaign success despite significant industry challenges?