New lung cancer tests for all UK former smokers – How will this impact medical practices?
A new targeted lung cancer screening programme throughout the UK is to be introduced. The recommendation came from the UK National Screening Committee (UK NSC), with the aim to target those that are at high risk of developing lung cancer. This screening programme could significantly improve early diagnosis of the disease. Here, we discuss the […]
The ethics of healthcare marketing: balancing business goals with patient needs and well-being
In the fast-paced world of pharmaceuticals, the marketing landscape is constantly evolving, with companies seeking innovative ways to promote their products and services. However, in this pursuit of business success, there is a critical aspect that must not be compromised: ethics. Healthcare marketing ethics plays a pivotal role in maintaining the integrity of the pharmaceutical […]